Use the statistics tools in the publisher area to keep track of your membership program. There you can find data on:
- Monthly revenue
- Membership figures
- A breakdown of paying members, trial members and guest members
- Page visitor numbers
Your monthly revenue
Your revenue is the sum of all the monthly membership fees you collect. Revenue from annual memberships is taken into account by dividing annual membership revenue into 12 monthly parts.
The figures are presented in the form of a graph and a table. You can see the development of your monthly revenue over time, as well as how much revenue has been lost or gained in the respective month.
Please note that these totals are for orientation purposes only, without the deduction of taxes and fees. The most relevant amounts are shown in the statements you receive each month by email, which you can also download in the payments section.
In addition to your revenue, you can also see how many members you have, broken down into paying members, as well as trial members and guest members if you use these features. Here you can watch your membership base grow and see how many members you have lost or gained in a particular month.
These are all the people who have completed and paid for a membership and whose membership has not expired. This figure includes those who have cancelled their memberships but whose memberships are still currently running. Trial members and guest members are not included.
Trial members are those that are still within the 30-day trial period, if you offer this option. Their membership fees have not yet been collected and there is no guarantee that they will become paid members. These statistics show not only how many new members have been added and how many have been lost, but also how many have become paid members.
Guest members are non-paying members. They have been permitted to use someone else’s membership as a guest.
Here you can see how many people have visited your Steady page. The more people you send to your Steady page, the more memberships you are likely to sell. Only those who visit your Steady page can become members – unless, of course, you build a checkout on your publication’s website. Those who use the checkout will not be counted here.
The number of page visitors tells you how well you are marketing your Steady page.
This number can be a helpful warning signal. For example, if you are struggling to gain members, it may be because too few people are visiting your Steady page, or because you are not using the full potential of your Steady page.
Alternatively, if you have plenty of page visitors, but relatively few members, there are a few things to consider. It could be that your prices are unrealistic and need adjusting. You might try making your plans more appealing by adding more benefits, or modifying your communication to address potential members with a different tone.