Email addresses can work wonders! In our experience, it is really easy for publishers to attract members if they are able to contact their communities directly via email (usually by sending email newsletters).
But first, you need to collect those email addresses. Then you will be able to contact your "leads", i.e. people who are interested in your publication. Above everything else, it’s important to send newsletters multiple times. This is also something that our experience has taught us:
It pays to be persistent. You need to ask more than once. Most potential members will only sign up once you’ve asked them a second, third or fourth time!
Use the floating button to make an offer
The trick is to use the floating button to offer your visitors a small gift: access to one piece of exclusive content (an article, or a podcast episode, for example), in exchange for their email address.
Here’s how it works:
- Write a post on your Steady page
- Publish the post, but make it visible to members only
- Activate the floating button in your settings
- Check the box: "Collect email addresses".
- From the dropdown menu, select the post you want to offer.
- Click “Save”.
All done! As each person enters their email address, they will appear in your member area under "Leads". There you can also export a list of your leads as a CSV file.