On Steady you have the possibility to publish posts and design them the way you want - with pictures, videos, audio contributions and so on. You can also send your posts as emails to your members and subscribers and use Steady as a newsletter tool.
What you will find in this article:
- Steady as a newsletter tool
- Collect subscribers
- Personalise the sign-up window
- Importing your existing contacts
- Statistics: All subscribers at a glance
- How to send your post as an e-mail
- Embedded content
- Your legal notice
Steady as a newsletter tool
Anyone can sign up for your newsletter with an email address – even without a membership or Steady account.
The content of your entire post will be displayed in the email. This means your readers don't have to click through to your Steady page to see the post. Of course, they can still do that, for example, if they want to comment on the post or give it a high five.
Even if you have a podcast, magazine or other publication and don't send out newsletters as your main business, it can still be a good idea to use the feature and collect email addresses, because a mailing list massively increases your chances of making your membership programme a success.
In your settings you can enable newsletter subscription. A button will then appear at the bottom of your Steady page. When visitors click on it, a newsletter sign-up window will appear.
Now anyone who visits your Steady page can sign up for your newsletter with their email address in this sign-up window. They don’t have to create a Steady account or enter any other data. This means the barrier for registration is very low.
Subscribers then receive an email with a link to confirm their subscription. After that, they are registered for your newsletter. If they no longer wish to receive the newsletter, they can unsubscribe at any time via a link in the footer of your emails.
Personalise the sign-up window
Encourage visitors to subscribe to your newsletter by adding a personal message. In your settings, you can customise the button and the message in the subscription window. You can also upload a picture of yourself to make the invitation even more personal and compelling. (If you don't upload a picture, your Steady account profile picture will be used as the default.)
Import your existing contacts
If you already have a newsletter and would like to switch to Steady, you can of course do so! At the moment there is no way to import a contact list, but we are working on it and will deliver this feature soon.
All subscribers at a glance
In your publisher area you will find a subscriber list, which you can also export as a CSV. In your statistics you will see the total number of subscribers as well as a chart showing you how many subscribers you have gained, lost or converted to members each month.
You can find more detailed statistics like open and click rates in your post overview.
How to send your post as an email
- First layout your post.
- Click on Continue. You will be taken to the settings page for your post.
- Under Visibility you can specify who will have access to your post (everyone, your members, or members of certain plans) – and thus who will receive the email (if you select "For everyone" under Visibility, the email will be sent to all members).
- Under Distribution, select "Send as email" and enter a subject line.
- Check how the email looks by sending yourself a test email.
- Publish your post or schedule it for publication at a later date.
Once you publish your post, it will appear on your Steady page and be sent as an email to your members. The email will look exactly like the post on your Steady page.
Your legal notice
Embedded content like tweets, images and animated GIFs will displayed in the email.
For audio posts, videos and similar content, a linked thumbnail will be created. In the case of a YouTube video, for example, recipients will only see a thumbnail that redirects to YouTube when it is clicked.
Not all content embedded in your post can be displayed in the email
For example, an article preview or a Spotify embed will work in your post but not in the email. In this case, the corresponding link will appear with a grey border. (You can always check how it looks with a test email).
But don’t worry — all of this content is supported in the email view:
- Animated GIFs
We’ll be continuing work on this feature, to make it possible to display even more external content in the email in the future. If there are certain embeds you would like to use, write to us at firstname.lastname@example.org and we will see if we can make it happen.